Presidential elections is two years away. For us, commoners, that’s a long time. But for politicians trying to get the highest seat in the land, two years is a short time. Now, let me see, if I were a candidate, and I’m not as popular as today’ celebrities, what would I do to at least increase voters’ awareness of my hidden agenda errr..political platform? Do I go house to house? Give out flyers? No. A smart political candidate know better of course. Television, even in the advent of the Internet, is undoubtedly, still the most-effective, most-patronized media in this country or elsewhere. But how do I pay for it if I’m not filthy rich, you may ask? Bingo! Sponsorship. It’s not surprising then that a lot of expiring, err..aspiring candidates have resorted to TV ads these past few weeks. There’s this ad by the beautiful Sen. Loren Legarda, capitalizing on her flawless skin; another ad by Sen. Manny Villar’s expression of support and financial assistance to abused OFW’s who want to go home; one ad of the VP Noli de Castro encouraging people to stop renting and start getting a house of their own since Pagibig rates are at its lowest.. and yes, an ad by the young Sen. Chiz Escudero (although unlikely to run for president come 2010 — whoa! campaigning “extremely” early then) promoting a health supplement and relating it to “good governance” — well, that’s new. Those are the only ones I saw at least. But I’m betting my bottom peso that we can expect more in the future specially towards the end of this year, increasing in quantity as we near the much-awaited, much-publicized, much celebrated “fiesta” that is the national elections. TV ads can actually be a good thing, you know — offers wide audience reach, provides easy name recall (specially with a jingle) and all. But it has to be mixed with a good political platform, good reputation , a passion to serve and of course the brain and the heart (that will hopefully save many if not all of us) for it to be very effective. Politics in the Philippines is a game that has been played by many an expert in this field. Sadly though, the unassuming and very trustful spectators that we all are, end up choosing the lesser evil among a pool of evils. Although it is true that our salvation doesn’t rest entirely on these soon-to-be leaders, there’s absolutely no denying that change, at least in this country can only be effected by those who have the “power” to influence if not create it. Now, I’m not saying that campaigning through TV is wrong. I find it rude though and inappropriate when broadcasted at a time like this when there are more pressing issues that should be taken cared of instead of furthering political ambitions. Can’t they wait at least until some issues are resolved? It’s annoying to see these ads when you know we’re hanging by a thread to complete disaster. Somebody stop this.
Posted on “One Political Filipino”

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