Blogging, as in any other endeavor known to man, is not really a walk in the park contrary to popular belief. It requires effort. Sometimes, even a little bit of research and courage. Most times, a little bit of both.

For the uninitiated few, they choose to believe otherwise. They think that just about anyone with a computing device and an internet connection can blog. They assume that all you have to do is sign up for a blogging service, type in hints of not-so-personal info, and voila! — instant blogger! — instant celebrity! All you have to do is sit in front of a PC and type away the trivialities of your life hoping that you can bank on that oh-so-used-up movie line that “If you build it, they will come.” Translated to blogging — “If you blog it, they will read it.” I wish it were truly as easy as that. But in reality, it doesn’t work that way. If it did, then nobody would be watching TV anymore, right? Really, no kidding. Because for those who have discovered the pleasure of blogging, they know that TV pales in comparison to that natural high they get from whiling the hours away online.

Few people, however, recognize the fact or are at least aware of the fact that blogging – as hip and trendy and “so high school” as it may sound, is serious stuff. And by serious, I don’t mean “emo”. When I say serious, I’m referring to something that separates the occasional journal writer to the obsessive-compulsive purist blogger who lives and breathes the online world and everything else that goes with it – be it good or bad.

You see, spawning content from a free flow or words conjured by one’s thoughts might be easy enough for someone born with a pen stuck to his/her mouth and a netbook held on one hand. But even writers, with all the accolades given to them, still confess to experiencing occasional or even frequent bouts with writer’s block. And just when you thought you learned all that you had to learn about blogging, something new and outlandish comes along. And you are left with no other choice but to take it as it comes and catch up with everyone else. In blogging, you either evolve or you die (I’m just trying to be poetic here..there is life beyond blogging, of course).

Take this post for example. I started typing and pulling words out of thin air all because I wanted to let you all know that iBlog5: The 5^th Philippine Blogging Summit is happening tomorrow, May 9, 2009 at the Malcolm Theater of the UP Law Center. It would be from 8:00am until 5:00pm, but there will be an After-Party, so party people, you’re encouraged to stay on.

I would have opted to tell you this sooner, like, in the first (or even the second) paragraph of this post – that would’ve been fairly easy. I’d tell you that there’s an event coming up, enumerate the “what / who/ when/ where / how” and my job would be done. Easy as pie.

But then again, doing so would spoil the whole point of blogging, would it?

Why?

Because blogging breathes life to an otherwise dull and inanimate information – bits of data that would probably appeal only to those who enjoy rocket science and no-nonsense-in-your-face-straight-to-the-point exchange of information. And is that what you want? I thought so.

So once again, annoying as I may sound, I’d like to remind you once more of this OPEN INVITATION, for bloggers and non-bloggers alike. If you think you’re a good enough blogger, attend and learn some more. If you’re a newbie and want to take your blogging to the so-called “next level”, let not this chance pass you by.

There’s a lot more to learn. And there are a lot of people willing and able to share their experiences and help you out. It would be ridiculous to miss out on something this good, I say. :)

iBlog5: The 5^th Philippine Blogging Summit is a meeting of minds – of blogging minds – and future blogging minds. Come one, come all. Experience the phenomenon that is making waves in politics, marketing, information dissemination and exchange, lifestyle and everything else in between.

Forget about what you’ve heard before. Forget about what you’ve seen before. You can even forget about what you’ve read here. iBlog5 is IT.

OFFICAL and FINAL SCHEDULE is here. Unfortunately, registration has been over since April 30. BUT, you can still go to the event. Food and freebies cannot be guaranteed for unregistered people/late registrants though. We hope you understand.

Also, I apologize if this post came out late. I blog in between doing the laundry, cooking and tumble-playing with my 4 year old boy, so please forgive me for being overly forgetful. This may no longer serve the purpose for which it was written then. But hey, who knows? Some people may get to read it tonight.

Oh, why is it called a “summit”, you ask? That’s because blogging is an uphill battle, and the road to the top is perilous and slippery. But once you get to the summit, the feeling is exhilarating, and the view — oh so breathtaking. So go to the summit and marvel at the view from the top! Whoever said that “it’s lonely at the top” has probably never been to a blogging “summit” before. :)