Originally posted on Gigaom:
You might not have heard about Mobify, but it’s helped 20,000 customers optimize their websites for mobile, and clients include Starbucks (s sbux), Bonobos, Threadless and many others. The company said it had 167 million unique visitors visit Mobify-powered mobile websites last year, about 20 percent of all smartphone users.
That’s interesting by itself and falls in line with other reports about how much traffic is going mobile. But in talking with Mobify’s CEO Igor Faletski, one thing that stood out to me was that almost all of Mobify’s work has been to optimize sites for smartphones last year. Very few customers have thought to optimize their websites for tablets like the iPad (s aapl). Instead they have relied on native apps or just a desktop version of their website. Compuware came to a similar conclusion when surveying 30 of the top retailers’ sites and finding that none were optimizing their sites for tablets.
Faletski said it’s somewhat understandable that many companies haven’t made their sites tablet friendly. Many feel they can get away with just a desktop version with perhaps a little tweaking to replace Flash elements with HTML5. It’s also not easy converting a big site for tablets. And he said that of the top 1,000 retailers, only one-third are still mobil-optimized at all. But he said retailers are starting to realize that the tablet is its own opportunity, unique from a smartphone or PC experience. And now he’s having a lot more discussions with customers about getting their sites to work well on tablets, something he believes will be big this year.